The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to handle objections in Sports Sponsorship sales

March 24, 2023 Nick Lawson & Rich Franklin
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to handle objections in Sports Sponsorship sales
Show Notes

Objections are a part of any sales persons journey. Buyers will always have questions or concerns about what we are selling.

But many times you can turn an objection into a moment to strengthen your relationship and expertise with a prospect.

On this episode of The Inches, we dive into the best way to handle and use objections to close more deals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.