The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Selling Team IP Into Your Sponsorship Packages

April 24, 2023 Nick Lawson & Rich Franklin
Rookie & The Vet: Selling Team IP Into Your Sponsorship Packages
The Inches: A Podcast About Sports Sponsorship
More Info
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Selling Team IP Into Your Sponsorship Packages
Apr 24, 2023
Nick Lawson & Rich Franklin

Your team IP can move the needle for your sponsors. But many times, we have it as a toss-in with our packages.

So how can we value and sell our intellectual property to our sponsors?

On this episode of The Inches, we dive into IP and how your team can turn it into sales gold.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Show Notes

Your team IP can move the needle for your sponsors. But many times, we have it as a toss-in with our packages.

So how can we value and sell our intellectual property to our sponsors?

On this episode of The Inches, we dive into IP and how your team can turn it into sales gold.

-----

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.