The Inches

Rookie & The Vet: How To Unlock New Sponsorship Revenue By Understanding Budget Buckets

August 01, 2019 Nick Lawson
The Inches
Rookie & The Vet: How To Unlock New Sponsorship Revenue By Understanding Budget Buckets
Show Notes

Did you know that brand marketing budgets aren't just labeled "Sponsorship"? They have many different buckets for different initiatives and goals.

This week on The Inches Rich and I dive into how you can close more deals by understanding how a brand's budget is set up and open new revenue by attacking the right buckets.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin and Nick Lawson