The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to successfully build holidays into your sponsorship packages

July 05, 2024 Nick Lawson & Rich Franklin
Rookie & The Vet: How to successfully build holidays into your sponsorship packages
The Inches: A Podcast About Sports Sponsorship
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The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to successfully build holidays into your sponsorship packages
Jul 05, 2024
Nick Lawson & Rich Franklin

Holidays have become a staple in sports. From the 4th of July baseball and soccer matches to Christmas being a battle for viewership between American football and basketball.

But how can we build them into our sponsorship packages to bring value?

In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Show Notes

Holidays have become a staple in sports. From the 4th of July baseball and soccer matches to Christmas being a battle for viewership between American football and basketball.

But how can we build them into our sponsorship packages to bring value?

In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.

--

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.