Nothing is better than a focus group with the younger generation. You learn so much about today's viewership habits, purchasing habits, and why (or why not) your team is top of mind.
This week on The Inches Podcast Rich and I had the pleasure of having Tyler, a 17 y/o senior at La Salle HS in Portland, on the podcast as he did a job shadow with Rich and ask him the questions we need as sports teams to successfully reach them.
This is part one of a two-part chat with Tyler.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD