Sometimes we can put the sports blinders up as we look for new ways to innovate our sponsorship assets. We stay focused on what others are doing in sports that we get pigeonholed into those tactics.
This week on The Inches Rich and I look outside sports to another sponsorship & entertainment industry for new inspiration and ideas we can bring into our gamedays.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD