Gaming partners are a huge part of our sponsorship mix. Lotteries and casinos are constantly looking for ways to connect with our fans and build brand loyalty.
But with the sports betting wave coming to the states the opportunity has exploded for driving new sponsorship dollars in this category.
This week Rich & Nick dive into how you can build assets that these gaming partners will love and buy.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD