The Inches

Rookie & The Vet: Selling Benefits, Not Features, In Sponsorship

February 13, 2020 Nick Lawson
The Inches
Rookie & The Vet: Selling Benefits, Not Features, In Sponsorship
Show Notes

Sometimes we get so caught up in the features of our assets we forget that the sponsor is not buying the physical rink board or Facebook post, they are buying how that helps them reach the desired result.

In this episode, we dive into how you can structure your sales pitch to sell on benefits, not just features.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD