The Inches

Rookie & The Vet: The 90 Day Shutdown Sponsorship Game Plan

March 18, 2020 Nick Lawson
The Inches
Rookie & The Vet: The 90 Day Shutdown Sponsorship Game Plan
Show Notes

We're here...and it is really easy to pack it in and hold out until things get better.

That is not the way to do it. You need a plan for your team, sponsors, and a foundation for how you come out on top after stronger.

This week on the Inches we lean on Rich, who's been through multiple recessions in sponsorship sales, to help us craft a 90-day plan in sponsorship. Great tactical advice to help the younger generation battle in this tough time.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.