As we get back to our arenas opening it will be vital to educate your fans on how they can stay healthy and safe in your arena.
But is there an opportunity to sync our sponsors with that message and education?
This week on The Inches Rich & I dive into how we're thinking about integrating sponsors into the new health & safety measures we apply in our stadiums.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.