Many times how our sponsors perceive the value of our assets and packages is the true value. It is up to us to make the case for why the package is valuable and why they should purchase it.
But where do we get started in increasing our perceived value?
This week on The Inches Rich & I dive into part one of a two-part segment on perceived value in sponsorship.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.