The Inches

Rookie & The Vet: How important is expertise in social media essential for sponsorship?

August 19, 2021 Nick Lawson
The Inches
Rookie & The Vet: How important is expertise in social media essential for sponsorship?
Show Notes

There is a huge shift in where brands are looking to spend their dollars...and it's landing on digital.

So how competent should sponsorship salespeople be with the mechanics of these platforms?

This week Rich & Nick dive into the subject of how and why you should up your social media game as a sponsorship salesperson.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.