The auto category is one of the largest spenders in the sports partnerships industry. It's always important that we keep them happy and coming back to partner with us.
But what are some reasons that they walk away from our deals?
This week on The Inches, we dive into how to LOSE your auto sponsor and ways you can avoid doing so.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.