The Inches

Rookie & The Vet: Planning Around Your Sponsor's Budget Season

November 11, 2021 Nick Lawson
The Inches
Rookie & The Vet: Planning Around Your Sponsor's Budget Season
Show Notes

Many times in sports our off-season doesn't align with a sponsor's budgeting season, which leaves you scrambling to unlock more spend after the fact.

But what are some strategies to help you get their ear while you are still in season?

This week on The Inches we dive into some tactics and strategies to ensure that your sponsorship is a part of their budget strategy for the following year.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.