As Rich always says, "Why did they rob the bank? It's where the money is." Sometimes we can look toward how much a category is spending on sports sponsorship to help plan our prospecting strategy.
But is that enough?
This week we dive into what other factors come into play when building a prospecting strategy around category spend in sponsorship.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Thunderbirds and Nick Lawson, Co-founder of SQWAD.