The Inches

Rookie & The Vet: Can Category Spend Help You Prospect In Sponsorship?

November 18, 2021 Nick Lawson
The Inches
Rookie & The Vet: Can Category Spend Help You Prospect In Sponsorship?
Show Notes

As Rich always says, "Why did they rob the bank? It's where the money is." Sometimes we can look toward how much a category is spending on sports sponsorship to help plan our prospecting strategy.

But is that enough?

This week we dive into what other factors come into play when building a prospecting strategy around category spend in sponsorship.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Thunderbirds and Nick Lawson, Co-founder of SQWAD.