The Inches

Rookie & The Vet: How to work through Partnership Plateau

December 01, 2021 Nick Lawson
The Inches
Rookie & The Vet: How to work through Partnership Plateau
Show Notes

Sometimes we get that sponsor that spends a fixed amount year after year, never looking to spend more. I call it Partnership Plateau.

So how can you break above the plateau and get them to spend more?

This week Rich & I dive into how you can use context and creativity to up your sponsor's spend each season.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.