Sometimes we get that sponsor that spends a fixed amount year after year, never looking to spend more. I call it Partnership Plateau.
So how can you break above the plateau and get them to spend more?
This week Rich & I dive into how you can use context and creativity to up your sponsor's spend each season.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.