The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: How to easily build engagement into your sponsorship packages

December 09, 2021 Nick Lawson
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to easily build engagement into your sponsorship packages
Show Notes

Today sponsors need more than eyeballs, they need reactions and participation. This shift means we have to adjust the assets and campaigns we offer sponsors.

But how can we do so without adding an enormous amount of work to our team?

This week we dive into how you can easily add engaging assets to offer your sponsors today.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.