The Inches

Rookie & The Vet: Dealing with postponements in sponsorships

December 21, 2021 Nick Lawson
The Inches
Rookie & The Vet: Dealing with postponements in sponsorships
Show Notes

Some of us may have some flashbacks to March 2020 with the current run of postponements of games. Our sponsors are probably getting those same flashbacks.

With this, it is vital to make sure we are building trust and confidence with our partners no matter the status of attendance.

In this episode, we dive into an action plan to deal with game postponements.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.