At some point in our sponsorship careers, we will deal with sponsors that are competitors looking to partner with our team.
But how can we make sure that a partnership is beneficial for both competing brands?
This week on The Inches podcast, Rich & Nick dive into how to manage and deal with those competitors in your partnership portfolios.
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.