The Inches

Rookie & The Vet: Dealing with sponsors in competing categories

January 20, 2022 Nick Lawson
The Inches
Rookie & The Vet: Dealing with sponsors in competing categories
Show Notes

At some point in our sponsorship careers, we will deal with sponsors that are competitors looking to partner with our team.

But how can we make sure that a partnership is beneficial for both competing brands?

This week on The Inches podcast, Rich & Nick dive into how to manage and deal with those competitors in your partnership portfolios.

------

The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.