The Inches

Rookie & The Vet: How turning Fans into Influencers can help drive value for your sponsors

January 28, 2022 Nick Lawson
The Inches
Rookie & The Vet: How turning Fans into Influencers can help drive value for your sponsors
Show Notes

When we think of influencers, we think of people with high status. Ones that are famous, maybe.

But it doesn't mean that regular fans in your fan base can't help tell your sponsor's story and drive other fans to make a purchase.

In this episode of The Inches, we dive into how your team can create opportunities for your fans to become influencers and drive brand value.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.