The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: What Happens In Sponsorship During a Recession?
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Nick Lawson
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Season 2
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Episode 2
What goes down in sponsorship during a recession? I have no idea because I was graduating high school when the last one hit.
Thankfully, Rich Franklin has been through a few. In this episode, he goes through some sales tips, a game plan, and how to get together a break the glass plan for when money starts to dry up.
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The Inches is a podcast that looks at sports sponsorship and the effect that digital has on the industry.
In the Rookie & The Vet segment Nick Lawson, Co-Founder of SQWAD Sports, and Rich Franklin, VP of Partnerships at the Portland Winterhawks, look at different topics in sports & event sponsorship from two sides of the table, the new & the experienced.