The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: Is your sponsor prepared for an increase in fan demand?
•
Nick Lawson
Our job in partnerships is to create demand for a sponsor's goal. Whether that is sign-ups, purchases, or even consultations.
But what we sometimes fail to go through is whether or not your sponsor is prepared for the increase in demand our campaigns will bring.
In this episode of The Inches, we dive into the questions you should be asking your sponsor in order to ensure they are ready for the demand your campaigns will create.
-----
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.