The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to deal when a sponsorship pitch/meeting goes bad.
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Nick Lawson & Rich Franklin
We've all been there. You went into the pitch with a great plan, a great package, and a great feeling this will be a win with a new prospect.
And then, it falls flat. You get those stares, frowns, and bewildered looks throughout the presentation.
So how can you adjust to potentially save the deal?
In this episode, we dive into a few tweaks you can make to ensure that even if a meeting goes south, you can salvage it for a win.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.