The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: How to re-engage after a sponsorship prospect tells you 'NO'
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Nick Lawson & Rich Franklin
You aren't going to close every sponsor you talk to. It's just a part of the sales job.
We will get a lot of 'No' answers.
But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.
So how can we do that authentically?
In this episode, Rich & Nick dive into the process of cultivating a No throughout the season to have a better chance to convert them to the following one.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.