The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: 2025 Sponsorship Predictions Review

Nick Lawson & Rich Franklin

At the start of each year, Rich and Nick share their bold predictions for the trends shaping the sponsorship industry. 

Now that we're halfway through the year, it's time to check in—what’s holding strong, what missed the mark, and what surprised us?

In this episode, we revisit our January picks, break down what’s actually happening in the field, and share what to watch next as the sponsorship landscape continues to evolve.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.