The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: The 90 Day Shutdown Sponsorship Game Plan
•
Nick Lawson
We're here...and it is really easy to pack it in and hold out until things get better.
That is not the way to do it. You need a plan for your team, sponsors, and a foundation for how you come out on top after stronger.
This week on the Inches we lean on Rich, who's been through multiple recessions in sponsorship sales, to help us craft a 90-day plan in sponsorship. Great tactical advice to help the younger generation battle in this tough time.
------
The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Corporate Partnerships at the Portland Winterhawks Hockey Club and Nick Lawson, Co-founder of SQWAD.