The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Chat w/ Mark Davies, Head of Global Partnerships for Swansea City FC
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Nick Lawson
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Season 1
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Episode 3
In this episode we dive head in with an amazing guest, Mark Davies. Mark is the head of global partnerships for Swansea City FC, an English Premier League team based out of Wales in the UK. We chat through his journey to Swansea, what he looks for in technology, and a little insight into selling & managing sponsorships when your team goes on a cinderella story run like the one Leicester City did while he was with them.