The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 255 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: The Real Value of Sponsorship Entitlements
Sponsorship entitlements are among the most prized assets in our inventory—powerful tools that tie brands directly to the fan experience. But what are they really worth? And how do you sell them without underselling their impact?
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36:07
Rookie & The Vet: Managing Economic Turmoil in Sponsorships
When the Economy Shakes, How Do You Keep Sponsors Steady?Economic downturns aren’t new—and they’re not going away. But when budgets tighten and uncertainty rises, your sponsorship revenue doesn’t have to take a hit.
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45:10
Rookie & The Vet: Back at it with Sponsorship Inventory Management
Are you selling the emotion of sports—or just space on a banner?Sponsors crave passion, loyalty, and excitement—but what they’re really buying is the inventory that gives them access to it.So...
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38:10