
The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 267 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: the VICE Category Episode
We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'.But then, there are those categories that toe the line. That sometimes operates i...
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42:35

The Rookie & The Vet: Managing Licensing in Sponsorships
Your Logo & team IP has value. It is a connection to the relationships you have created with your fan base.So how can you carefully and properly monetize?In this episode, we dive into Licensing and how your team can add them t...
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34:43

Rookie & The Vet: The Off-Season Magic
Off-season, it's a time to regroup, reflect, and take a bit of a break. Right?Yes, absolutely...but there is also an opportunity to drive more engagement, connection, and revenue for your partners.In this episode of the Inches, we...
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31:52

Rookie & The Vet: How to close Luxury Brands in Sports Sponsorships
We all know the common categories in sponsorships: QSR, dealerships, tires, etc.But what about that next step up, luxury brands? How can we close those...or even get them to care about our team and sponsorship assets?In this episo...
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45:03

Rookie & The Vet: The Shift to Less in Sponsorships
Trends come and go. But when enough major brands start pulling back on the volume of assets in their sponsorship deals, it’s worth paying attention.In this episode, we explore a critical shift in sponsor behavior: a move away from bloate...
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44:13
