
The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 253 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: Back at it with Sponsorship Inventory Management
Are you selling the emotion of sports—or just space on a banner?Sponsors crave passion, loyalty, and excitement—but what they’re really buying is the inventory that gives them access to it.So...
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38:10

Rookie & The Vet: Reach vs. Frequency in Sponsorships
In sponsorships, numbers define our worth—but are all numbers created equal?Does the real value for sponsors come from reaching the largest audience, or is it about engaging the same fans more often?In this episode, we break down ...
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40:12

Rookie & The Vet: Diving into SuperBowl Ads 2025
$800M+ was spent on Super Bowl ads this year. That is an insane amount of money to reach probably one of the most captivated audiences in sports.So, were they successful?In this episode, we delve into the standout & dud commer...
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43:52

Rookie & The Vet: Overcoming the 'No Budget' Objection in Sponsorships
If you are in sales, you've been met with this objection. You gave the pitch, you got the proposal ready, then right before it's time to sign...you get this objection;"I don't have the budget".In this episode of The Inches, we d...
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33:10
