The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Podcasting since 2017 • 243 episodes
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: Talking Relationships with return guest Jon Grove
Relationships are the foundation of any sales position. But authentic sales are the key.So how can we maintain and keep authentic relationships with the people we look to work with and sell to?This week we have the return of a g...
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49:23
Rookie & The Vet: How to re-engage after a sponsorship prospect tells you 'NO'
You aren't going to close every sponsor you talk to. It's just a part of the sales job.We will get a lot of 'No' answers.But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.So h...
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34:25
Rookie & The Vet: Resources for Learning in Sponsorships
We have to constantly be learning in the sponsorship industry. But not just on 'sponsorship' content. It's important to stay open-minded to advice and resources from other industries that we sell into.But where can we find them?...
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40:32
Rookie & The Vet: Diving into Innovation in the Sponsorship Industry
The only thing constant in this world is change. Innovation drives change every season.But how can you harness innovation in sponsorships? And what are we looking at to come next?In this episode, we dive into innovation in the s...
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41:24
Rookie & The Vet: How to maximize & sell 'off the shelf' activations to sponsors successfully
We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across differe...
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36:42