The Inches: A Podcast About Sports Sponsorship Podcast Artwork Image

The Inches: A Podcast About Sports Sponsorship

Nick Lawson & Rich Franklin

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
Episodes
Rookie & The Vet: 2024 Super Bowl & Sponsorship EpisodeFebruary 16, 2024
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Rookie & The Vet: How to manage problem clients in sponsorshipsFebruary 01, 2024
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Rookie & The Vet: Staying Connected with Sponsors after the saleJanuary 26, 2024
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Rookie & The Vet: How To Successfully Do Prospect Research In SponsorshipJanuary 11, 2024
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Rookie & The Vet: Our 2024 New Year's Resolutions for SponsorshipJanuary 08, 2024
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Rookie & The Vet: Navigating Long Term Contracts in SponsorshipsDecember 14, 2023
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Rookie & The Vet: 3 Must Ask Questions to Help Set Sponsor ExpectationsDecember 07, 2023
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Rookie & The Vet: How to think about in-kind/trade in sponsorshipsNovember 17, 2023
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Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More DealsNovember 08, 2023
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Rookie & The Vet: How to Deal with Sponsor MisalignmentNovember 02, 2023
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Rookie & The Vet: Qualitative VS. Quantitative Results for SponsorsOctober 19, 2023
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Rookie & The Vet: Diving Into Casino & Gaming Partners with Jose GarciaOctober 05, 2023
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Rookie & The Vet: Reaching the right person in sponsorship sales prospectingSeptember 26, 2023
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Rookie & The Vet: How to Handle Unsold Inventory in SponsorshipSeptember 14, 2023
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Rookie & The Vet: How To Segment Prospecting In Sports SponsorshipsSeptember 07, 2023
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Rookie & The Vet: How to structure your initial sales meeting in sponsorshipsAugust 24, 2023
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Rookie & The Vet: Diving into a younger perspective on sports with Andrew RushAugust 17, 2023
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Rookie & The Vet: Talking Sponsorship Analytics & Valuation with Joe CaseyAugust 08, 2023
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Rookie & The Vet: Selling sponsorships to travel companiesJuly 26, 2023
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Rookie & The Vet: Revisiting our 2023 sponsorship predictions at the midway pointJuly 11, 2023
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Rookie & The Vet: How to handle initial cold outreach to new prospectsJune 28, 2023
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Rookie & The Vet: How to create sales momentum and manage sales paceMay 26, 2023
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Rookie & The Vet: the 30/60/90 Day plan when starting at a new sponsorship jobMay 18, 2023
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Rookie & The Vet: 3 Ways To Make Your Sponsorship Sales Pitch More EffectiveMay 08, 2023
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Rookie & The Vet: Chatting Sponsorship Sales with Guest Jonathan GroveMay 02, 2023
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