The Inches: A Podcast About Sports Sponsorship
The Inches: A Podcast About Sports Sponsorship
Latest Episodes
Rookie & The Vet: A Sponsorship World Cup Postmortem
The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time.But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell?On th...
Rookie & The Vet: How Timing Affects Every Part of your Sponsorships
Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.On this episode of The Inches, we dive into...
Rookie & The Vet: Less is More in Sponsorships
More inventory. More reach. More sponsors....more revenue?Not always.In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.<...
Rookie & The Vet: Selling Sponsorship when you don't own your Stadium
Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.So how can we get past that to maximize our value and sales for sponsors.On this episode, we dive into ways ...